Have you ever wondered, the online advertisement on your gadget was the same product that you were looking for on the internet? If yes, then you must know about the term digital marketing.
Digital marketing is the art of marketing products and services through electronic mediums. There has been a tremendous rise in the digital marketing sector in recent years. It can be done online as well as offline.
Offline digital marketing:
No one is a stranger to offline digital marketing. It’s just that you have not noticed it. The advertisements on radio and television are examples of offline digital marketing, as they involve the electronic device.
There is also enhanced offline digital marketing. If you have seen advertisements on electronic billboards or ordered your food in a restaurant using an electronic tablet, then you are quite familiar with enhanced offline digital marketing.
There is one more way for offline digital marketing which is cold calling. This method is still in existence.
Online digital marketing
Online digital marketing involves the use of the internet. There are seven categories of online digital marketing.
1. Search Engine Optimization(SEO)
Search engine optimization is the practice of increasing the traffic of a website organically or naturally. Google has a crawler which goes on the internet and collects all the content that they found on the internet. Whatever the crawler has found is fed to the algorithm of the Google. This process determines the ranking of different websites on Google.
2. Search Engine Marketing
Search engine marketing consists of paid marketing as well as unpaid marketing. Paid marketing is marketing through tools like Google Adwords, Adsans, etc. On the other hand, Unpaid marketing involves organic methods such as Search engine optimization.
3. Content Marketing
The other parameter of digital marketing is content marketing. It includes the sharing of videos, blogs, social media posts, memes and other online materials that do not promote a brand but intend to attain the interest of people.
4. Social Media Marketing
Social media marketing uses social media sites like Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, etc. With the increasing popularity of social media, the craze for social media marketing is also rising. Social media marketing targets a large audience in a short time.
5. Pay per click (PPC)
In Pay per click method, the advertisers pay each time when a user clicks on the link. Technically, it is the process of buying visitors for your website. PPC is one of the methods of search engine marketing.
6. Affiliate Marketing
You must have encountered such persons who take commissions of completing a task for others. Affiliate marketing is just like that. It is a type of marketing in which the owner increases its sales by letting others do the same task for him. The affiliate earns money on the sale of products without even creating products of their own.
7. Email marketing
Email marketing is the marketing of products through emails. The product owner buys the email-id of the people and then, send the emails in bulk. Most of these emails go in the promotions, while some in the spams.