Marketing is essential for any brand, company or organization to survive. The more the marketing is advanced or improved the more it helps both the seller and buyer. The internet is not a new thing, billions of customers are on the internet. Hence, marketing also needs to shift into the online mode. The Internet has proved itself to be the tool that can take marketing to another level. Because of the Internet, now salesmen/women don’t necessarily need to go door to door to sell any product or services. They can simply be shared through the Internet. In this article, we will discuss some more such contributions of the internet in marketing.
1. Product Knowledge
With the advent of the internet, the awareness of products among the customers has improved like never before. Now customers can be informed about new product launches through email or notification, they just need to subscribe to it. In the online world, everyone is constantly bombarded with advertisements from wherever possible. It ensures that the availability of a certain product is made known.
2. Social Media Marketing
Social media marketing means using social media platforms to market any product or service. Social media marketing helps to create the brand, boost sales, and run website traffic. A large number of people use social media these days, and with marketing being taken to these platforms there’s a greater chance of trade.
3. Larger Audience
With Marketing on the internet, you can reach a larger audience than you could through traditional strategies. Earlier salesmen/women used to visit door to door to offer their products and services. Now, this is assisted by the internet at a fast pace and to a larger audience. The Internet has around five billion users. Hence companies have billions of customers online.
4. Reduced Marketing Costs
Digital marketing is cost-effective because the strategies used allow the marketer to target an audience that may be interested already in their product. Marketing through print, radio, television and billboards costs more. While marketing through the internet provides good results without costing a lot of money. Even with their tight, budget business owners can reach a wider audience and make profits.
Digital analytics tools can benefit companies to know what customers are doing online, why they’re doing it, and how this attitude can be transformed into digital marketing campaigns. Understanding these patterns will help the companies to take the required actions. Knowing the customer’s preferences this way can help the companies provide personalized recommendations.
6. Customized Offering
Internet marketing helps businesses to personalize offers for their customers by creating a profile of their purchasing history and choices. The companies can then make targeted offers that have a higher chance of being purchased by the customers. Providing the customers with such personalized offers makes them feel important to the businesses.
The internet has led to two-way communication. Now the customers can communicate with businesses and vice versa 24×7. Not only the business can share advertisements with the customers but due to the internet, the customers too can express their feedback on any product. This feedback further helps other customers interested in buying the products.
Just like in physical marketing techniques we can also showcase reputable awards from any third party sources on our websites or social media handles. As discussed earlier, customers now provide their feedback. No customers these days buy any product without going through customer feedback. Video content benefits online businesses by connecting with consumers better than text and images.
9. E-Commerce Website
E-Commerce websites are those websites that let people buy and sell real goods, services, and digital commodities over the internet. These websites help create awareness of products and services offered by any business. These websites attract visitors and promote purchases online. E-Commerce websites have led people to select and buy products anytime.
10. Instant Transactions
The internet has facilitated the process of instant transactions. Internet banking, payment gateways, etc. are now a part of regular supply chain transactions. The company’s website can take on numerous transactions, which allows them to obtain more conversions for their company. It’s an incredible opportunity to thrive in their business.
At present, there’s hardly any business that has not gone online. You may like internet marketing, you may hate it but you cannot avoid it. These are the positive contributions discussed above. Would you like to add any negative contribution of the internet to marketing?