N/APosted on - 09/07/2019
What is touch commerce? How it is beneficial for the users and the companies? How it has transformed the commerce and the transaction process? What is the impact of touch commerce? How much boost up has been seen in the last years due to the touch commerce?
What Is Touch Commerce?
The fantasy to buy anything in one touch seems quite difficult few years ago but now its reality. This technology allows you to buy anything in one touch easily from your phone. Customers can buy anything from clothes to furniture with just a fingerprint. The customer has to make secure first time. The payments on the website have to be done without registration or log in.
The authorizing of transaction requires the application of two touches or fingerprint. This technology is the biggest thing that has hit the e-commerce. It has increased the sales by 150% this year alone and also the number of retailers. The touch commerce has impact on reducing the cart abandonment while improving mobile experience.
The retailers can reap the benefit only when the app and the sites are appealing and friendly. It has potential to increase the m-commerce sales but it’s a puzzle to increase the sales on mobile services.