| In the context of search engine optimization (SEO) what is the relevance of title and description tags? Why are the important for SEO purposes? What are their limitations? How is the title tag connected to Search engine results page (SERp) rankings? Is there an optimal format for the title tag? What is it? |
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Title tags and Description tags plays an important in SEO. Title tags are part of the meta tags which appears at the top of the HTML inside the <head> area. Title tags tells the users and search engines the purpose of your web page so that user can decide whether to visit your website or not. The length of title tags should be maximum of 70 characters long and duplicate titles must not be present. The description tag is also most important in search engine rankings. This description appears under the title of your website.
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In HTML, the title tag (<title>…</title>) is a section or portion of HTML code that is required in all HTML documents which defines the title of the document or page. Its function or purpose to the page is to define a title in the browser toolbar, provide title to the page when added to favorites, and display a title for the page in search engine results.
It appears within the head section (<head>…</head>) of the page. For example:
<head>
<title>This is the title of the page</title>
</head>
Aside from the title tag, other contents may also appear in the head section of the page like meta tags, canonical tags, Facebook special tags, and more.
