N/APosted on - 04/12/2012
Hi! I’ve been reading about CRM (Customer Relationship Management) System, it says that it keeps information of every customer to a business deals with. Does it ensure security for the customers? Is there any possibility for theft of Customer Information and Scams Attack? Please Advice.
CRM Exposure to Scams Attack
Here I’m going to discuss about CRM and its security. Hope that you will able to get a clear idea about the matter you want to know.
To briefly define, CRM (Customer relation management) is a collaborative system between the clients and company and is designed to capture all the business interactions. It's based on the business model which is digitalized. It is capable and often used to do organization management with regards to different dealings, interactions or any sales prospects with different customers or clients.
As a system model , it's designed to work with various technologies. The organization using CRM can integrate with other technology/technologies for automating or organizing and even synchronizing business processes. The processes could be anything like marketing, sales activities, customer service, and even any category of technical support.
The focus of the CRM is to explore, attract and succeed with new clients. Another feature of CRM is to reduce all marketing and client service cost involved. Customer relationship management often describes an organization-wide strategy for business which includes customer-interface departments along with other departments.
Security is considered as an important aspect in CRM. It's possible for any categories of thefts to important business data, so a CRM specialist is expected to continue working in this direction to safeguard things. For further information you can check the below link: www.sans.org/reading_room/…/security-crm-environment_843