The chip maker from Taiwan, MediaTek were selling 10 million chipsets in the year 2011. This year the estimated sales of this company grew exponentially to 350 million chipsets. Recently this company has even partnered with Google for supplying more than 2 million chipsets for Android One handsets. Can anyone share the hidden secret for the amazing rise of MediaTek?
The secret to MediaTek’s rapid success is their offering of a reasonable performance at quite a low cost. The company offers chipsets used in the MediaTek supported smartphones and tablet cost cheaper than its high-end competitors Qualcomm -chipset suppliers for the Samsung 4 smartphones. Each time a consumer purchases a MediaTek-supported smartphone, Qualcomm would have earned USD37 less than its Asian competitors. So while that is not enough to curtail Qualcomm, MediaTek will definitely slow it down.
MediaTek Inc. or simply MediaTek, founded in 1997 and headquartered in Hsinchu, Taiwan, is a fabless Taiwanese semiconductor company that offers chips for navigation systems, consumer multimedia products, wireless communications, HD TV, handheld mobile devices such as tablet computers and Smartphones, and DSL services including optical disc drives. MediaTek has 25 offices around the world and was the third biggest fabless IC designer in 2016 worldwide.
Originally, MediaTek was a unit of UMC or United Microelectronics Corporation which was tasked with designing chipsets for home entertainment products. The unit was spun off and incorporated on May 28, 1997 and was listed on the TSEC or Taiwan Stock Exchange on July 23, 2001 under the “2454” code.
MediaTek started out designing chipsets for optical drives and afterwards expanded into chips for DVD players, mobile phones, digital TVs, Smartphones, and tablets. MediaTek has had a sturdy record of gaining market share and displacing competitors after entering new markets. MediaTek acquired Inprocomm in 2005, a wireless semiconductor design company that manufactures 802.11a, b, and a/g chips.
