We all are aware of the well known fact that any phone released will be available on the retail stores in the market. But this time Google has decided to sell Android One phone through online retailers only. They have decided not to do their business with the offline retailers in the market. Can anyone throw some light on this Google’s decision?
The Android One program is a project by Google designed to bring affordable Smartphones to developing markets beginning with India. In September 2014, Google introduced the first 3 Smartphones that were manufactured under the Android One program: the Micromax Canvas A1, the Karbonn Sparkle V, and the Spice Android One Dream.
All of the 3 models have the same specifications: 4.5-inch display at 480 x 854 pixels screen resolution, Quad Core 1.3 GHz MediaTek SoC processor, 1 GB RAM, and 4 GB internal storage. Their prices are almost the same revolving round $100. It’s not clear whose idea it was to sell these phones in online retailers but you can purchase them at Amazon, Flipkart, and Snapdeal.
It’s obvious that people are not interested in buying Smartphones online and they prefer buying it in local stores. They estimate that only 12 percent [12%] of the Smartphone sales are done online in India.
