Unable to start virtual machine

Hello mates,
I'm running Windows 7 x64 Ultimate on an i7-920 CPU in an X58 motherboard, so I definitely have hardware virtualization support. However, when I tried to set up Parallels on my PC,
I received following error notification:
“Unable to start the virtual machine.
The virtual machine cannot be started because the hardware virtualization support is disabled in the host computer BIOS settings.”
Please help me in sorting out this error.
Waiting for reply.
