The latest App Store refresh has changed the label Free to Get. Is there any particular reason for this change? Is this due to the pressure from the European Regulators or just in case Apple is going to charge for these Apps gradually? Does anyone have better idea about this Apple Apps issue?
At first, I thought you are referring to the Google Play Store since you mentioned the European Regulators because Google still has an issue with the European Union. Yes, that’s right. Apple has changed the wording in its App Store regarding free apps or free games. Previously, the app purchase button for free applications read or labeled as “Free”.
But now, the app purchase button for apps with no cost or that are free now reads “Get”. This modification on the app purchase button has been applied to both the desktop App Store and the iOS App Store. Applications that have upfront cost will still continue to be listed with a price beneath it.
But those applications that don’t have upfront cost will have the new wording or new purchase button label. Though it is not entirely clear as to why Apple changed the label in the purchase button but I guess it has something to do with the request from the European Commission asking Apple and Google to make changes to the manner they sell apps.
The reason for the request is to prevent customers from getting mislead regarding “free” games or apps that are not really free. This is because there are free apps that have in-app purchases.
