Sending an email is very much necessary for today’s routine life, and also you have to manage it so well, that if you are a professional from some company, then branding your products should get a reply or response from the customer’s side. The following ten pointers can give an idea about how to create the best HTML emails;
1. KEEP YOUR CTA’s HIGH:
Since many clients are willing to see the top portion of their e-mails, if the contents are worthy for the time, you may have an immediate response from the customer.
2. PLAN FOR NO IMAGES:
Many of the e-mail clients block the images, except the user who wants to see them. For HTML emails, the title and contents of the body will take an important role and so avoid unnecessary images or keep alt-tags which display images turning off.
3. REPEAT YOUR CTA:
Try to avoid your subscribers to scroll to the top of the mail simply to take action. A short repeat of the call-to-action at the last portion of the emails will be tricky. The trick will give the elusive click from your customer side.
4. MAXIMUM OF 3 COLUMNS:
Make sure that you have 600 pixels in width to work. When creating a layout with more than two columns, it will be visually impactful about what you can produce. Therefore, make your contents within three columns and areas as in side-by-side.
5. IMAGES ON LEFT, TEXTS ON THE RIGHT:
Generally, readers will look at pictures more than the texts, even though the information is significant. So place the image on the left side for the readers to be satisfied and for visually curious to see the contents and provide you with a response.
6. KEEP EVERYTHING IN 600PX WIDE:
Not to force any of your subscriber for scrolling from side-to-side. Generally, mail users will have the habit of reading a particular line more than scanning each line. The contents of the left get more attention than on the right. So try to use them wisely.
7. TELL A STORY:
The most effective way of email is between the subject line of the mail, the header’s idea, and the content. There should be a link with each other. Provide just a little more information than your previous item.
8. MAKE CLEAR WHO SEND THE MESSAGE:
Most of the e-mails have unknown names, and eventually, the customers would like to clear on who is sending the message with a suspicion. At the top of the mail, have your logo prominently kept under the display.
9. STAY ON TARGET:
When you are sending an email, try to collage several topics on one go. Apart from the topics chosen, effective content should take the scope of all the emails. Too many subjects in one message will also affect the result. Thus, fix your message to not more than three areas to concentrate on your subscribers’ response.
10. THE ANIMATION:
Even after many limitations in your email, you can typically add animations inside it. If you want to add one, then you’ll need the animated GIF features in it. By the use of animated GIFs, you can create cute nature of works in each frame and also has access for ease of file size.