Asked By
A Najam
15 points
N/A
Posted on - 10/17/2016
Marketing requires a lot of planning. We need to have the whole knowledge about the customers, our competitors and should always be ready to improve. The essential thing for the success is customers. More customers more profit. To increase the number of buyers, we need to inform them about our product. One way is to build email list and email all the information. How to get email lists for marketing?
How To Get Email Lists For Marketing In Industry Competition.
THE REASON TO BUILD EMAIL LISTS
To maximize the value of revenue. If we build a high-quality email list, it can increase the overall valuation of the firm. But if we build the one that has high performance, it can add to the total valuation of the company.
QUANTITY VERSUS QUALITY
Larger email list means more ability to create revenue. But quality is equally important. Large email list with old contacts is somewhat useless as you will have very few email addresses that are interested in your company or product. So it is suggested to begin with a limited but products with high quality. This will result in increasing number of emails and improvement in quality as time passes.
HOW TO BUILD AN EMAIL LIST?
1) VISITORS OF YOUR WEBSITE
If a user visits your website, irrespective of whether he purchases your product or not, he may have an interest in the content provided. Ensure that each page has an email sign up box so that users can join.
2) CUSTOMERS
The ones who purchase some products from your website are important for email marketing leads. Make it easy for these users to go to your email program while purchasing. This will increase the email list as well as will have valuable clients with a good purchasing history.
3) OFFLINE LOCATIONS
If you have a retail location you can collect the email of customers. During festivals and other events, marketing can help you add emails in the list. Investment of time is a must here but it is beneficial and will lead to profit surely.
4) RENTED LISTS
There are services that rent email names. But renting inculcates several risks. These rentals are expensive. Renting will add the emails that have not been exposed to your product. If they do not know about the product, they will respond less and might mark you as a spam which will waste your invested money.
