N/APosted on - 05/24/2012
Is the settled minimum price for HDTV models created by two of the most leading electronic companies in the world,
Sony and Samsung expensive?
How will the consumers respond to the market value?
HDTV of Sony and Samsung in the U.S. marks minimum prices?
The days of cost shopping for HDTVs may shortly come to a costly end, concording to industry sources, when Samsung rolls out its fresh 2012 mid-to-high end high-definition television line in the following weeks. Along with the fresh sets, Samsung will introduce a fresh “flat price” sales example that forces consumers to pay the same cost whether they purchase a fresh HDTV online or in a brick-and-mortar store.
We expect the design to effect in a cost premium for Samsung HDTVs of up to fifteen% when priced versus discountable comparable examples from other leading TV makers such as LG and Panasonic. Samsung calls its fresh plan UPP for “unilateral pricing insurance. ” Speaker/earphone maker Bose, horologist Rolex and Jewelry seller Pandora have applied this judicial type of fixed-price scheme successfully for years.
The design will forbid any approved Samsung trader from advertising or trading its products under a planned price, called the minimal Advertised Price (MAP).
Whenever assaulted Samsung can avoid the dealer’s dealership and stop providing product.