I know SEO means Search Engine Optimization. But I don’t have any idea about Black Hat SEO and White Hat SEO. Can anyone help me by telling me the meaning of those SEO?
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Hi Jordan Hill,
 In our pursuit to get our websites to completely visible in search engines, we tend to maximize its capability of being seen in search engines through Search Engine Optimization. In Search Engine Optimization, we improve the aspects site to increase the traffic or simply, optimize its visibility in search engines. There are a lot of ways and methods; some are legal, and some are not legal. This boundary between these principles and methods is where the White Hat SEO and the Black Hat SEO steps in. White Hat SEO is the method which is completely legal and moral. It follows all the guidelines in the search engine, and poses no tricks in improving the visibility of your site. On the other hand, Black Hat SEO is the method where we consider it to be unethical because it improves the visibility of the site through sheer deception and tricks. It simply bends and breaks the rules of the search engine. This method may eliminate hard work and time in improving the visibility of the site; however, if found using these methods, then you will subject to reduction of rank in their listings, or elimination of their listings. Either method improves visibility but it differs in its tactics.
>>Mathew Joni<<
