What methods to be used for Social Media Market Research?

What methods to be used for Social Media Market Research?

Hi Rosellas,

Here are the things that you must know when you are going to conduct a research in social media marketing. You must engage with online communities and have conversations with the people involved in that online community. You listen very carefully to what people are saying about brands or products. Because Social media delivers insight and knowledge. Traditionally a qualitative researcher must listen to topics, brand presence, share of voice, and emotion. And examine social media behavior.

Here are the Social Media Marketing Research Methods:

• Online communities – private and public blogs and social networks
• Online focus groups or depth interviews
• Content monitoring services and text analysis software
• Keyword search analysis
• SEO and linking research