What is Google landing page optimization?

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Hello Experts,

What is Google landing page optimization? What is the purpose of Google landing page optimization and the advantages and disadvantages of this kind of software, data or application? I hope you can give me some ways to learn and understand these things all over the world of information technology. Thank you.

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Best Answer by Dawn Andarson
Answered By 0 points N/A #180811

What is Google landing page optimization?

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As for what I know Landing Page Optimization (LPO) is a part of a more specific Internet Marketing process termed as conversion optimization, or Conversion Rate Optimization (CRO).The landing page is the webpage that shows up when the potential customer clicks an Ad or a search engine result link.

It's goal is to increase the percentage of viewers on a website to get potential sales lead and customers by having relevant ideas on what the viewer is looking for. The LPO's main use is to provide page content and to make the webpage more appealing to viewers and target customers.
 

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Best Answer
Answered By 0 points N/A #180812

What is Google landing page optimization?

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Hi, Davis,

I have research on it and found that Google landing page optimization is a technique used to increase landing page experience of a site.

Landing page experience means that how good Google thinks about other's experience when they land to your landing page.

There are three primary points that increase your website’s score.

  • Relevant and original content: Attracts users and keeps them returning to your site.
  • Transparency: For websites, this means being clear about the nature of your business, how your site interacts with the user's computer, and how you use a visitor's personal information.
  • Navigability: Providing an easy path for users to find what they are looking for on your website.

There are benefits of optimizing website content: 

  • Convincing your team to try something bold or different.
  • Teaching you about the likes and dislikes of your customers.
  • Trying out alternatives used by competitors.
  • Increasing ROI.
  • Breaking down preconceptions about what works. 

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