Nowadays, the world is shifting to this new era of digital marketing altogether, an era of video marketing. Why do you think is that happening and what are your views about the power of video marketing?
Let us begin by quoting a fact. Youtube gets a billion unique viewers every month. Why do you think that happens? Well, according to a study, humans can retain 20% of what they hear, 30% of what they see and 70% of what they hear as well as see- thus video marketing. Such is the power of video marketing! We gather much more understanding when we see a demo of a product. However, the distance is a huge barrier. So, companies make videos of the demos conducted by them and post them online for their viewers to get a rough idea about their products. The interested ones then contact the companies to buy the products. Also, it becomes monotonous for people to keep on hearing someone speak or just see the visual without any audio to explain what is going on. Thus, it becomes interesting when there is a pictorial representation along with someone/something to explain about the subject. Henceforth, I think, video marketing is a boon for today’s generation.
