Hi guys, as part of my new job, I was asked to write an email marketing messages to be submitted in a few days from now. As much as I would want to be presentable or well-organized, I am seeking for an expert advice or suggestions that I should be keeping in mind whenever I write an email marketing message.
Thank you very much and your help is well-appreciated.
Know your target audience.
Before you even begin writing your email marketing messages you must clearly know your target audience. This is important because you must come up with a message that will appeal the target group. It is worth noting that different groups of people such as age, gender or even ethnicity will be attracted by different messages.
A good email marketing message is the one that focuses more on the recipients. It should tell the recipient what to do rather that provide irrelevant details about the organization. The message should always optimize the search engine. It should entail key words that will attract and get the reader’s attention. A good message should always focus on a single goal rather than concentrating on a number of goals.
Since you are writing an email marketing message, you must create a sense of urgency among the readers. A good promotional message will always leave the readers searching for more information on what is being promoted as well as how they can get to buy the same. A sense of urgency in your message will always make the readers respond immediately.
A good email marketing message should be properly punctuated. It is worth noting that wrong punctuation may dilute the message being conveyed. One should always proofread the message before sending it to ensure everything in the message is in place. Always remember that errors in a message may greatly harm your credibility.
You must keep the following in mind as you write your email marketing message; First the language you use must clearly tell the audience what to do. Secondly the message must be written in second person. The subject must be clear and catchy as well. A good email message will always talk about the benefits instead of the features. It should also be as brief as possible.
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