How to create a shortcut for 3ds max desktop?

Hi everyone,
How to create a shortcut for 3ds max desktop? 3D max is a software that is capable of allowing the user to create a specific design using 3d, I just installed it on my windows 7 64 bit operating systems. Where can I find the location of the installed software so that I can create a shortcut?
Thank you and have a nice day.
