Now days it is stated that instant messaging apps are given more importance by everyone and Facebook is gradually losing its importance in digital world. It is also said that more time is being spent on instant messaging apps than Facebook. Are instant messaging apps more popular than Facebook among teenagers?
Hello Maurice,
The answer of your question is yes, Facebook gradually loosing its popularity to instant messenger apps. Basically teenagers are using instant messenger apps more than Facebook. Not just teenagers, even veterans and mid age users are also using more instant messenger apps and less Facebook. GlobalWebIndex Social summary publishes a report for 3rd fiscal in 2014 in this topic, the report suggests that Facebook still holds more users but photo sharing and messaging through Facebook has been fallen off by 20% in last two years. In a survey done on UK and US among teenagers it has observed that 64% of teenagers are spending more time on instant messaging apps and less time on Facebook.
There are couple of reasons behind this. First and foremost reason is the app quality, the app size of Facebook is very large with respect to instant messaging apps such as Whatsapp, Instagram, Line, Hangouts, Hike. Those instant messengers apps size are very less than Facebook. Also the speed is faster then Facebook. In phone ram Facebook takes a lot of space where instant messenger apps are taking less space on ram, and hence phone speed is not affecting.Â
There are some reasons are there also excluding technical reasons. The user interface and looks of Facebook is getting very old and boring to teenagers who are very diverted mind in nature. In this case Whatsapp, Line and other messengers have updated user interface and those interfaces are very lucrative, they can use a lots of variety funny stickers in messenger apps, photo uploading and sending is also very quick than Facebook. So in case of presentation and usability also Facebook is loosing grip on teenagers.
Due to less memory usage from messengers teenagers even senior corporate professionals also stay online whole day and this makes them available to their contacts. In this way Facebook loosing its popularity and messengers are gaining popularity day by day.
Regards,
Derick Harris
