If you run a blog, you’ve probably been told that you absolutely need social media to market effectively. Whether you are selling a product or simply selling your thoughts, getting your blog seen is important. However, did you know you can run and market a successful blog without social media?
For example, imagine you have a blog that talks about the best NJ poker sites for iGamers, providing them locations to play poker in New Jersey. There are techniques you can use outside the social media services like Facebook, Twitter, and Instagram to be successful.
Bloggers are increasingly being told those social media platforms are the only way to get your blog seen. That’s just not the case and in this article, you can read how to maximize your blog’s potential without needing social media.
Content is Everything
Whether you are marketing on social media or through other means, your content needs to be good. If your content is of poor quality, badly written, or uninteresting, people will not keep reading. You may be able to market yourself enough to get an initial wave of visitors, but poor content will soon lead to those people leaving and never coming back.
Why is this important from a pure marketing perspective? Well, Google Search algorithms understand the difference between engaging well-written content and shoddy copy. If you don’t have good content, Google Search will recommend your site less. Search engines are your first line of marketing and reaching people.
Get Your Longtails Right
Sure, some readers may be wondering what a longtail is, let’s know how to get it right. Essentially, longtail keywords are search terms that have several individual words instead of a phrase. These keywords can help direct targeted traffic to your blog and remove passive users from searches.
Ensuring your longtail keywords are correct and powerful, is your most important marketing tool. To do this, you need to research which keywords are popular and powerful in your niche and which related keywords stand out in your content.
Look for Referral Traffic
Isolationism is not a good idea in the online world. If you don’t play nice and share, there’s a chance your blog will be ignored. It’s important to know the internet is built of communities, so any niche you enter will mean you are not alone. Nurture your position in the community by connecting with other websites.
Referral traffic is when someone visits your blog having been driven by another website. One of the most effective ways for this to happen is for the website to link your blog in its content. If you’re not lucky enough for this to happen, you can write guest posts for other sites and include links to your wider content.
Don’t Forget Social Media
Ok, after all that, there’s no getting away from the elephant in the room. While you do not need social media to market your blog, it certainly doesn’t harm your chances of success. Think of it like this, you want as many tools as possible to make your blog a success. Social media is just another tool and can be extremely powerful, effective, and affordable for driving traffic to your content. Just remember, if you decide to ignore social media, you can still market your blog and reach your target audience.