In the past couple of years, websites have evolved. They are no more a platform wherein you share the information and text. The audience who visits your website has certain expectations from you. They want you to deliver quality, entertain them, and simultaneously offer an intuitive and comfortable viewing experience. Eric, a web-design engineer for TFTH, says that in his view, everything from the aesthetic of the website to the place of the Call-to-Action button has a detrimental impact on how long the visitors will stay on your website.
However, fortunately for you, it isn’t difficult to make your website user-friendly. Here, we have come up with a bunch of tips that can help you get started.
Take The Views Of Your Audience
Time and again, you should speak to your visitors and ask them what is it that they would want to see on this website. Getting this input directly from the audience that you are trying to target will help you work on all the missing elements on your website that you might have not noticed on your own. Dan, who handles the engineering of TrumpLearning, says that it is only the users who can tell you what they do not like about a website.
Thus, you should take their opinion in your stride, and then use the comments to fix the features that your users or the audience does not appreciate.
Further, if you keep the users at the centre of your content and design, you’ll automatically have a more user-friendly website. Some years ago, ESPN.com tried this strategy wherein they asked for input from their visitors about what they should change in the design of their homepage. Naturally, users came up with some brilliant suggestions, and ESPN complied. On adding the elements requested by the users, ESPN saw an instant surge in revenue by up to 35%.
Keep The Navigation Process Intuitive
Every time a customer visits your website, he’ll take a good look at the navigation bar. This bar is important to help the user orient with the page and serves as a pivotal tool to scan through the site and return to the landing page. However, though having a navigation bar is quintessential, you need to limit the categories that you show in the navigation bar. Hence, it has to be informative but certainly not very bulky.
Furthermore, do ensure that the navigation bar is on the same location for all the pages. You should perform adequate A/B testing with the navigation bar, wherein you try out the different placement positions of the navigation bar. You can change the wording and the tab arrangements too. This will help you understand which of the arrangements works best for your site or is most appreciated by the visitors.
Work On The Speed
Honestly, the audience across the world is impatient. They wouldn’t ever stay on longer at your website if it doesn’t load at a lightning-fast speed. Rob, recollects his experience of browsing through the website of TopAssignmentExperts when he had reached them to avail statistics homework help by TAE, he says that he was impressed by how fast their website was both on the mobile and the desktop. Well, trust us, when we say this, users worry about their time, and they expect your website to load within seconds on all platforms.
If that doesn’t happen, they’ll leave your website after three seconds. Speed is certainly one important criterion to ensure that the visitors stay on your website and you get more business. You can check the site speed by using some tools, such as Google’s Page Speed Insights or Pingdom. These sites will provide you with all the necessary tips to even improve your website speed. However, two things that you should do for sure include check the speed of the server and optimize all the images on your website.
Provide Detailed Information
A visitor visits your website with an intention, i.e., they want information. It is based on this information they decide on your product or service. In case the visitor ever feels that they have to dig for this information across different pages, they will feel that you are hiding some information or get annoyed and leave. One particularly impressive website that we recently came across was EduWorldUSA. They allow easy accessibility of all the information available on their website about the service they offer.
Be Careful With The Colors
Lastly, you must pick the colors that you use on the website carefully. The idea is to find the right balance between clarity and beauty. Your color palette has to be good enough to make sense for the industry wherein you provide your services, but should also be a contrast between the text and the background. Everything that’s written on your website must be legible and shouldn’t put a strain on the eyes of the viewer.