What is KEI in SEO?
I'm new to SEO and most experts about this field always talk about KEI stuff. I'm really intrigued with this. Can someone explain to me what is KEI that we use in SEO?
KEI stands for Keyword Effectiveness Index. Keywork Effectiveness Index is somewhat a comparing tool that tells you how valuable your keyword is and how much links has that keyword. For example, you have a website, and you want to know how valuable are the keywords in your website, Keywork Effectiveness Index lets you know those kind of information. It may also make you aware if most of the keywords in your website are always beings searched, and some of the words in your website are not that used. Keywork Effectiveness Index can also show how many other websites have that keyword. So in short, the more your keyword is searched and the less websites you are competing with that keyword, the better. Aim for the highest searched keyword, with less competition with other websites that have that specific keyword.
