Have you noticed that more things are in the cloud? Not in the sky, but in the (virtual) cloud.

The cloud has become much more than a technology buzzword. It’s how companies do business. Companies are investing heavily in the cloud to help them do things faster, which is one of the reasons why cloud computing is growing at a fast pace.

Should you switch to a cloud network? Read on to learn whether it’s right for your business.

What is a Cloud Network?

When you have systems and data at your office, it’s said to be stored locally. That means that information is available only on that computer.

With a cloud network, you’re moving all of that data to servers ‘in the cloud.’ These are through service providers who have servers outside of your business. All you need is a device connected to the internet to get that data.

Reasons to Invest in a Cloud Network

A cloud network can work wonders for how you do business. These are the top reasons why the cloud can be great for your company.

Save Money on IT

How would you like to save money in your business? There’s a huge cost of having an IT system at your business. It’s a necessary expense.

For example, if you have important documents stored on an in-house server, you can move those documents to a service like Dropbox or Google Drive. You no longer need to store or maintain that server, saving your business money.

Access to Information

Cloud computing can change how you do business. You can have a CRM system in the cloud. That enables your sales team to access information no matter where they are.

You can have your financial information at your fingertips. That lets you make important decisions in an instant.

Personalize Your Marketing

Since you have easy access to information at your fingertips, you can make much better decisions for your business.

It used to be that you would spread your marketing messages far and wide. You’d hope that you hit the right person at the right time. This is a costly way to market your business. You can now personalize marketing messages to your customers.

For example, your marketing CRM can have all of the information you need about your customers in one place. You know who they are and how they interact with your marketing messages. You can then use that information to segment your audience to give your customers information that’s relevant to them.

You’re always delivering the right message to your audience, no matter where they are along the buyer’s journey.

Cloud Networking is a Smart Move

A cloud network simply means that you’re moving your data to servers’ offsite. This lets you and your staff access the information they need when they need it.

They can make better decisions with that information to serve your customers. You have happy customers and you’re saving time and money in the process. It’s a win-win situation.

Want more technology tips? Keep coming back to this blog for more great content.