Every enterprise company with a website containing many landing pages must develop a comprehensive enterprise SEO strategy to maintain its online presence. Specifically, an enterprise SEO team should tailor their SEO strategies to be more robust than smaller companies.
Unlike small companies, big brands typically have a significant online presence. Many large organizations are increasingly looking for viable ways to maintain a solid online presence and attract organic traffic. This article is a digital marketer’s guide to enterprise search engine optimization. It contains a comprehensive definition of the term, how it works, and its key benefits.
Enterprise SEO Defined
Enterprise SEO refers to a large-scale, comprehensive approach to search engine optimization. An enterprise SEO solution seeks to achieve the enterprise SEO need of the enterprise company. Specifically, an enterprise SEO strategy encompasses a holistic approach that includes analysis, automation, content strategy, and broader coverage. An elaborate enterprise SEO strategy ensures an enterprise website ranks high in search engine results.
If you’re contemplating enterprise SEO, ensure that it’s scalable, regardless of the number of pages. More so, it would be best if you had an SEO team to ensure your web pages rank high in search engine results pages. If you don’t have an in-house SEO team, you may want to outsource to a reputable SEO firm that offers enterprise SEO services for big brands. Opt for an enterprise SEO company that deploys best practices in organic keyword optimization and organic search engine optimization.
How it Works
First, you must develop a robust enterprise-SEO strategy that seeks to achieve your enterprise SEO needs. Enterprise SEO uses keyword selection to drive large-scale, organic traffic to a website. Every enterprise SEO solution starts with keyword research. Keyword selection is critical to penetrating sought-after markets.
Keyword research aims to discover keyword opportunities that can rank an enterprise company high on search results and increase conversion rate. Furthermore, enterprise SEO entails being familiar with technical optimization. This involves knowing how to optimize the technical performance, page speed, crawlability, and page structure of an enterprise website.
It may or may not go without saying that enterprise SEO relies heavily on quality content creation to maintain relevance and authority. There’s a need for market research to inform the type of content that prospective customers look for in search queries.
Link building is another critical aspect of enterprise SEO. Linking off your pages to authoritative pages can boost your enterprise SEO strategy and help your pages appear on the first page of search engine results pages.
Nowadays, enterprise SEO solutions offer automation, templates, and integrations with technologies and tools that drive positive business outcomes. Building web pages that are mobile-friendly plays an integral role in enterprise SEO. Research has shown that people prefer accessing web pages using their mobile devices. This recent consumer behavior trend has influenced how Google ranks search results.
The following are some benefits of enterprise SEO:
- Increased market share: Enterprise SEO is a cost-effective way to raise your market share. The rate at which people make online purchases has significantly increased in the past year.
- Streamline messaging across marketing channels: Enterprise SEO helps large organizations maintain consistent messaging across all their marketing channels. You can leverage keyword research to understand the phrases that make up the search terms of your target audience. More so, Google Analytics can also point you towards the marketing platform that attracts the most value.
- Protects brand reputation: It’s common for web users to conduct brand searches when researching brands and products. Enterprise SEO also encompasses reputation management to ensure your brand only returns positive search results.
- Improves site performance: Enterprise companies rely on their enterprise websites and landing pages for lead generation and conversion. A well-executed enterprise SEO strategy can help improve your site performance to provide a better user experience for your potential customers.