Running a startup has its rewards and challenges. Building a business from the ground up is an exhilarating experience for the entrepreneurial spirit, and each early sale only fuels the fire. Today, there are plenty of tools that business owners can leverage to their benefit.
WordPress users are at a particular advantage: this platform has over half of the global market share for content management systems and powers a huge piece of the Web (if your current host isn’t ideal for integrating with a system like WordPress, consider transferring your domain to take full advantage of its benefits).
One of the biggest pros of using WordPress is the ability to use plugins. Plugins are add-on features you can install on your site to help make your WordPress site noticeable, and no matter what you want to achieve, chances are there’s a plugin out there for it. As a startup founder, the following ten plugins will be most beneficial to you:
MonsterInsights is a Google Analytics plugin that allows you to gather data about your overall website performance and your audience. You’ll be able to gather comprehensive information about your online transactions, track what people are clicking on, and see which pages are driving the most traffic. This allows you to make well-informed decisions about your strategies moving forward.
LiveChat is a live chat plugin you can add to your website. Renowned marketing guru Neil Patel found that adding a live chat feature to your site could increase conversions by up to 45%. Customers today want to be able to access support options through various channels, and having easy, on-site access to a live representative is a great way to connect with leads.
Flamingo allows you to store your contact form messages, making it easy to manage over a long period of time. The messaging platform is user-friendly and intuitive; even with years’ worth of contact form submissions, you’d be able to sort through them easily.
Having an email list is imperative for startups. Growing an early customer base and being able to nurture those leads is critical to long-term success. With OptinMonster, building an email list for marketing purposes is easier than ever. Create beautiful opt-in forms, split test them, and use advanced page-level targeting.
No matter what plugin roundup post you come across on the Web, you’ll likely find Yoast at the top of the list. There’s a reason for this. Today’s businesses need SEO to build brand awareness, reach their target market, and remain competitive in their industry. Yoast makes it easier to do this by telling you exactly what you need to do appear higher in search engine results pages. It will help insert all the appropriate tags and optimize your entire website.
If you want your startup to be member-based, Member Press is a great plugin to help you achieve your goals. This plugin has all the features necessary to create a powerful site for your members. With you want to offer certain premium content to full members or want your entire site accessible to members online, Member Press has you covered. You can create multiple levels of membership, or only restrict certain types of posts.
Spam is a major issue in the blogosphere, and Akismet is one of the best spam blockers on the Web. Without it, you’ll quickly find your website inundated with spam comments. TechCrunch alone receives roughly 15,000 spam comments per day—all blocked by technology. If too many spam comments appear on your site, it could hurt your business reputation in the eyes of Google. And your potential customers could be deterred, too.
W3 Total Cache
Half of all website visitors will expect your site pages to load within two seconds. Each second your website takes to load, you lose an additional chunk of potential visitors. And speed is an important Google ranking factor because it affects the overall user experience. With W3 Total Cache, the speed and performance of your website is improved and enhanced.
Keyword optimization is an integral part of your content marketing strategy. With Rankie, keyword research is easier than ever. You’ll be able to seamlessly generate reports on your ranking progress and track keyword ranking changes. This make, you can make data-based decisions about your keyword strategy.
Losing your data is disastrous. Backup Buddy is a plugin that regularly backs up all your WordPress files in the event of an emergency. This essentially acts as a form of digital insurance against hacking attempts and server failures.