Every day, billions of messages fill in busy inboxes all over the world. The main advantage of email marketing is the ability to share information and promotions with a big amount of customers or potential users. Furthermore, the existence of different KPIs and analytic metrics makes easy to control its efficiency, but how to avoid getting lost among e-mail advertisements of other enterprises?
The messages should be clear for a receiver to attract them. The marketing emails have to be personalized and designed for desktop or mobile gadgets, which include exciting graphics. First of all, make your message unique and eye-catchy for your client. Let him associate you by providing the necessary service or product.
The following tools can increase the efficiency level of the email marketing:
1. io, GetVero.com and SparkPage
It’s quite complicated to choose the best one among Intercom.io, GetVero.com, or SparkPage for B2C as each of them stake out a specific market. Intercom.io is convenient for B2B, the GetVero.com is suitable for e-commerce, while the SparkPage is useful for B2C. Behavior-triggered emails mimic how the customers are cooperating with your product in real-time. As compared with the traditional emails, trigger emails are more effective and have a strong impact on the audience. They can be integrated into communication tools and turn window shoppers into loyal clients. Furthermore, they can easily be incorporated and can be sent automatically.
2. ZippySig
Email signatures are a huge part of marketing. Personalizing your email can be as easy as making a sleek looking email signature. ZippySig can help you create some fantastic looking email signatures not only for yourself, but your staff members as well. This is a great tool to use if you aren’t too good
at HTML and don’t know how to style an email signature yourself. They offer a 7-day free trial so you can give it a try!
3. Newoldstamp
What can really make you remarkable? Without a doubt, it is an email signature that personalizes your business. It can reflect additional details and promotions. Expanding contact information with creative banner buttons, links, and icons will increase interaction with your customers. Personalization is not only limited by using your personal data. It should represent your brand as well. There is no need to hire a graphic designer anymore, just sign up to Newoldstamp and try their free service.
Perceiving all the secrets of successful email marketing is a real challenge, but the usage of templates makes this task more straightforward.
An outstanding and literate copywriting can make your thoughts and offers clearly to the clients; however, the real power of email marketing is hidden in additional options. If you use tools from the aforementioned list, a conversion will rise up and you will increase the number of your customers. Email marketing is a worldwide method to land customers, so the rivals are hard on your heels. Don’t be just the one, be the first one.
