We live within an extremely consumer-oriented society. We are constantly bombarded by offers, discounts and similar seemingly amazing opportunities. Although this is great for those who are looking to save money when searching for a specific product or service, there are two sides to the coin. Pop-up advertisements can also be annoying and detract from the brand in question if not presented the correct manner. They might even cause a potential customer to navigate to an entirely different portal. This is why it is important to appreciate some professional tips as well as a handful of strategies that should be avoided at all costs. Anyone who has been looking for a more targeted menas to promote their products will be very interested in what is highlighted below.
Common Pop-Up Pitfalls to Avoid at All Costs
By their very definition, pop-up promotions will suddenly appear over the existing content of a web page (note that this is different from pop-under strategies). The main intention of these widgets is to draw the attention of a visitor to a specific deal, product or offer. However, they can also be extremely unwieldy and annoying if presented incorrectly. Try to avoid these types of advertisements:
1.Pop-ups that require a long time to load.
2.Those which are unable to be displayed on mobile devices.
3.Information or content that is not relevant to your website.
4.Pop-ups containing blind links to third-party websites.
There are several issues with these approaches. First, they will often cheapen what it is that you are intending promote. Secondly, such pop-ups can cause older operating systems to freeze and even crash. Finally, such methods could actually interfere with the buying process. This is why we need to take a look at some of the correct ways to incorporate pop-ups into your current marketing campaign.
Professional Recommendations
Perhaps the most important and logical strategy to take is to work in conjunction with trusted e-commerce portals such as Shopify. You will be provided with a host of unique APIs and applications to select, so choosing the correct software for your website is simple. Also, it could be prudent to incorporate pre-made pop-up templates as opposed to design one from scratch. This is even more relevant if you have little prior experience with coding. The copy-and-paste nature of modern templates ensures that they can be embedded and activated within only seconds.
It is just as critical to mention that the pop-up in question should be able to be displayed across multiple devices. In other words, it needs to appear whether it is accessed via a mobile phone, tablet or laptop. A final recommendation is to test out several different formats in order to determine which one is the most appropriate for the brand as well as the website.
Pop-up advertising can represent a powerful tool within your digital marketing arsenal if you can avoid some common mistakes while simultaneously adopting the best practices, so be sure to refer back to this article for future inspiration.
