The web environment is constantly evolving and new technologies are implemented every year to improve the overall user experience. As a website owner or online businessman, you should always be in tune with the latest trends and technologies that offer better results.
Once you understand how these technology trends help you improve your entire operation, you could create a better environment for everyone who visits your website. Here are a few popular solutions and business ideas that will give you an edge over your competition.
The hottest new trends in web development aim to simplify website searches, save time, and help you grow your business for the future. Here are a few trends that will help you get going in the right direction.
1. Voice Search
Even though voice search is nothing new, it’s slowly finding its way to website applications. Most smartphones already have a digital voice assistant, and millions of people use AI-powered smart speakers to conduct their daily website searches. But how can it help your website?
First off, voice searches are designed to make finding specific information faster and easier. It’s a feature that can help you bridge the gap between technology and the user. A simple voice search allows those who are not tech-savvy to find what they are looking for without any learning involved.
The practice is currently prevalent among e-commerce websites, but it can be applied to any other business type without large investments.
2. Machine Learning For Better Content Personalization
AI is quickly finding its way to website applications, and it’s used by millions of websites right now. It’s only possible because of the advances in machine learning designed to identify issues and find solutions that improve overall performance. Once ML finds the problems, AI comes up with the solutions needed to improve the platform.
The same process can be used to improve the content you use to engage visitors. ML can help you understand every individual’s needs, and AI will then prioritize the content for every specific individual. Many websites use this practice, and it results in higher customer satisfaction and better ROI. The same process can be applied to image and video searches as well.
3. Domains as online real-estate
Even though this isn’t exactly a new way of making money in the tech sphere, domain names have imposed themselves as an important aspect of the tech economy. More and more people are flipping domains as finding ones who have aged enough to be considered stable is an advantage, most brands seek out.
Simply owning a sought-after domain gives you resources that you can cash in on. According to professional domain brokers at Saw.com, many businesses don’t consider all implications when picking a domain name and make a mistake. A good one will help a brand rank faster for their desired queries and retain its value over time.
Getting a low quality, a disposable domain name with an already bad track record with web crawlers does the exact opposite. Initially, they may cost less, but they will cost you more, over time, as you won’t be able to make them rise in the SERPs without a gigantic effort on your part and if you ever want to sell them, they won’t go for much.
4. PWA and AMP
PWA stands for Progressive Web Apps, while AMP stands for Accelerated Mobile Pages. Both of these improve your website’s loading speeds, which will help you get a better Google ranking.
PWA is an app that provides a native mobile experience in a website and it does a great job at improving website loading speeds, even with a poor internet connection. It ensures that all users get the best possible browsing experience within their browsers.
AMP also improves website loading speeds when compared to the standard HTML. Instead of loading all website content, it only displays essential information. Both technologies are affordable and very effective. They will work as a backup in cases where users have a hard time connecting to the internet. As a result, they will still be able to get an excellent experience without long page-loading times.
Use Available Technology to Your Advantage
These are just some of the latest trends used by businesses to improve the overall user experience. You can use many more technologies to get your audience closer to your content, even in weak internet conditions.
Always follow the latest trends in web development. You will be one of the first websites that implement technologies designed to improve the user experience, get a better web app ranking, and expand to new markets to grow your business.