Are you considering starting an online business? Are you creative and skilled at designing unique patterns that will look good on clothing? If so, it is worth considering starting an online t-shirt printing business.
By way of answering this question, the quotation by Waasay Uddin mentioned above highlights the quintessential reason for the exponential growth of the World Wide Web. In other words, the structure and global reach of the Internet in the twenty-first century is a perfect incubator for the eCommerce business.
Statistics quoted by www.ourworldindata.org show that there were over 2.6 billion Internet users across the globe in 2016. And, circa 640 000 new people gain access to the Internet per day between 2014 and 2019.
Simultaneously, brick and mortar retailers are battling to stay in business. Statistics show that eCommerce retail sales rose by 16.4% to $123.7 billion (USD) in the first quarter of 2018 when compared to the same period in 2017.
On the other hand, brick and mortar retailers only increased by 3.4% in the first quarter of 2018 when compared to the 2017 Q1 figures. Also, several major department stores like Toys “R” Us have since been liquidated.
These figures clearly show that brick and mortar retailers are clearly in trouble when compared to eCommerce retailers. Finally, forecast trends show that consumers will continue to gravitate towards online retailers versus brick and mortar stores.
Thus, based on these figures, the obvious conclusion to draw is that it makes sense to open up an eCommerce store. Consequently, here are a few tips to help you make a success of your new venture.
Design a user-friendly, usable, eye-catching website
It is vital to be mindful of the fact that your eCommerce website is akin to a brick and mortar retailer’s shopfront. Its design and usability need to attract visitors to answer your site’s Call-To-Action.
In this context, you need people to order t-shirts with your designs printed on them. It is important to note that the hardest part of the sales lifecycle is to convert visitors into returning customers. Once a visitor to your site has ordered and paid for a t-shirt, brand loyalty will kick in, and the visitor becomes a returning customer.
Embrace technologies like machine learning and Artificial Intelligence
Apart from having an excellent website that is specially designed to convert visitors into returning customers, the next crucial part of running a successful eCommerce venture is to track your sales figures.
The way to achieve this is to utilise the latest analytical tools that track your sales figures, forecast future trends, and help you design more effective marketing campaigns to drive increased sales.
Keep your designs fresh, modern, and consumer-centric
The modern consumer tends to be self-centred and fickle. Therefore, it’s vital to keep track of the latest fashion trends and add new designs to your eCommerce store on a regular basis. Otherwise, your clients will look to your competition for new designs.
It is important to note that the online retail space has levelled the digital marketing playing field for both large retail organisations and small start-ups. It is no longer necessary to add a considerable marketing budget to your total operating costs. The small eTailer has an equal chance of attracting clients as a large multinational organisation.