Mobile search is only becoming more relevant. Mobile search already makes up about 60 percent of all searches. This is extremely telling to the overall trend of most people moving away from desktops to smartphones and tablets for most tasks.
What does this mean for business owners? A couple of things. First, it means you need to ensure your mobile presence is just as good, if not better than it is for your other channels. This includes your website, social media accounts, and general visibility on mobile search tools. Additionally, the influx of mobile search means you have to continually stay up-to-date on what‘s acceptable. Here are some essential tips for mobile search best practices.
Save Search History
You’ve probably heard all about how you shouldn’t store customer data that you receive on your website. This is largely true, especially for personally identifiable information. But it doesn’t necessarily apply for everything. For example, search history is something that can be extremely useful to consumers. When someone uses a search function on a mobile device, they want to have the easiest possible experience. Saving previous search queries can save people a ton on time. It’s also extremely useful for consumers to see these prior searches if they don’t exactly remember a certain product.
Make Sure Your Domain Is On-Point
People often forget that mobile sites are still just websites. And because they’re websites, they have domain names. You shouldn’t overlook the importance of your domain name just because the majority of people are engaging with you on mobile. Your domain name does a lot to lend your brand credibility. Additionally, it can help boost your organic search results. These can be even more critical on mobile devices, where fewer links show up on your screen. Make sure you take domain name registration seriously. Otherwise, you might later regret it.
How Visible Is Your Business in Local Search?
Even if you’re a large national company, you want to have a relevant stake in local search results. And for small companies, this is necessary. It’s important that you make your organization visible in local search results. Essentially, when someone types in a query related to your business and area, how high will you be in the results? There are a few things you can do to get yourself on the first page. It’s smart to start by making your site more SEO compatible with local searches. You can accomplish this through hyperlocal blog posts, and by incorporating certain keywords into your website’s copy. It’s also not a bad idea to use targeted local ads to ensure you can be found on the first page of the organic search.
Multiple View Options
Mobile devices have much smaller screens than desktops. Due to this, content needs to fit onto a smaller surface area. This can be easy with certain website templates. It doesn’t, however, translate well for every kind of function. It’s a good idea to offer multiple view options for situations like this. List versus grid view is one common way to differentiate between potential options. Sites that require a map also might want to have specific map and non-map views.
When you can only fit a few things at a time on a screen, it’s important they’re displayed intuitively. You should take some time considering the sorting and default sorting methods of the search functions on your mobile site. If you don’t do this, people will struggle to use your site, and will likely abandon it for a competitor.
In today’s world, it’s rare to see a mobile app that uses pages as you would find on a desktop computer. People just don’t want to click through multiple pages when they’re using their mobile devices. It can be buggy, and generally makes the experience less seamless. You should pretty much always opt for infinite scroll when integrating a search function on mobile. This will let users scroll indefinitely, which is much more fluid.
In a world always moving towards mobility, it’s important your business is prepared for the future. Consider these mobile search best practices when putting together your organization’s online presence.