Does anyone inherently realize what the actual value is of a website that looks amazing but can’t attract, convince, convert, or delight users? Absolutely nothing!
Today, the design is not limited to beauty, look, and feel. It’s more directed toward conversions. This is why a designer should not only know how to beautify a website but also know how a potential customer feels when they visit the site. Keep reading to find out how to execute a conversion-focused web design.
Take into account various design templates
Choosing a design template is the first place you should start. When you’re brainstorming for design ideas, remember always to scout out different competitors and see what designs are working for them. Research the niche and see what kinds of designs people don’t prefer to use as well.
This is not only an incredible idea for designers as it helps them build a template that would work for their company, but this is also the perfect approach from the conversion point of view, giving designers the ability to see what the customers want.
Follow Hick’s law
Technically, Hick’s Law is a prominent theory that’s repeatedly referenced when it comes to web design. The law clearly states that “the total time taken for an individual to thoughtfully make a decision remains directly proportional to all the possible choices he or she has.”
In other words, if you increase the number of choices, the decision time also increases. What he proposed was that action would be lost in proportion to the number of options being presented.
Let’s take the example of the famous study by psychologists Sheena Iyengar and Mark Lepper. They found that when they offered 24 varieties of jam, their table attracted less interest than when they displayed only six varieties. In fact, the larger display was one-tenth as likely to be bought from than the small display!
The rule of thirds
If you do photography, you’ve probably heard of the rule of thirds. It’s a popular photography principle that can be applied to web design as well.
With this rule, you’re supposed to visually divide an image (or webpage) into thirds both vertically and horizontally, giving you nine equal squares for consideration.
As per this rule, these 4 middle intersections tend to be strategic places of interest, the place where the human eye is most attracted to. So, placing objects at these points would create the most impactful image or design.
You don’t need to base your entire website strictly off of the rule of thirds. It’s merely a tool to help you place your most important elements and catch your audience’s eye.
Respect your users’ patience
Or should I say impatience? Actually, it turns out that people are incredibly impatient. Who could’ve predicted that?! And they’re especially impatient when it comes to browsing the internet.
As per a study by the famous Aberdeen Group, an only one-second delay in the total time it actually takes for a page to load results in almost a 7% reduction in conversions!
This is why, when it comes to page loading speed, every second tends to count. In terms of web design standards, this implies one needs to assess their page speed and thereby troubleshoot the issues, which is where this Toronto web design firm is here to help.