It is quite natural to look at competitors to understand more about the market, see what you are up against, or inspire. Some companies may prefer to keep their activity secret, but competitor analysis is a standard marketing strategy in the modern world. Checking the website traffic of your competitors is a starting point in any digital marketing strategy. Here are some important points to remember.
How to Find Competitors’ Websites
One of the first things that you need to do is identify competitors and locate their websites. Probably, you already have a good idea of who your competitor is, but it is easy to overlook competitors in the vast space of the world wide web. To review all of your competitors in the market, you will need to look at operations in any global location.
You can start by taking your top keywords that customers use to find your website. Many tools are used for finding relevant keywords, such as Answer the Public and KWFinder. By entering your top keywords into search engines, you will see your competitors are those with the highest rankings.
Another way of finding the websites of your competitors is to use SimilarWeb. This is a quick way that you can enter your web address or that of another website. You can then see a list of websites in similar industries and with similar target audiences. SimilarWeb offers a free plan, but it is limited to lists of 10 results.
Competitors’ Websites Analysis
Once you have identified your biggest competitors, it is good to visit their website to see what is working for them and what is missing. When you understand how to analyze a website, you can assess your competitors’ websites through several factors.
A website may receive a lot of traffic but still be low in quality and ineffective in its content and branding. Here are some of the things you can focus on when evaluating your competitors’ websites:
- Are the article and video content engaging and relevant to the target audience?
- Do the website content address queries and concerns of the customer?
- Is there an FAQ section that is helpful and informative?
- Does the website have an attractive and user-friendly design?
- Does the company have a brand that is recognizable and effective?
- Is there a logo that is appealing and easy to remember that features throughout the website?
You can look at your competitors’ content to see which is the most successful in terms of website metrics using analysis tools. Here you can learn from their mistakes and see ways of improving on their content strategy.
Look at Their Website Traffic
By looking at the website traffic that your competitors receive, you can see where this traffic comes from. This may be organic traffic directly from a search engine, through backlinks, or referrals. You can analyze the keywords that customers are using to find your competitor’s website to see if these can also work for you.
If you want to get competitive website traffic, then it is a good idea to use analysis tools that will help you to drive traffic. There is an endless range of online tools used to analyze website traffic and keywords. Some of these are free of charge, while others offer both free and paid services. Some of the best options include the following:
This tool allows you to explore and analyze your competitors’ websites based on keyword research. With Ahrefs, you can see the competing domains and competing pages’ reports presenting lists of websites and web pages with the same target keywords as your website has.
This tool specifically focuses on competitor analysis by showing the keywords, best performing content, and backlinks of your competitors. You can see the traffic your competitor receives and the organic keywords used to find the website. A lot of information is offered on the free plan, with the option to upgrade to premium.
This tool can monitor and optimize your own web projects and spy on the competition. WooRank has tools for SEO analysis and website review for up to five websites. There are no free plans, but it does offer a free trial.
This is a handy and free way of monitoring all mentions of your competitor on the internet. Emails are sent directly to your inbox, and you can see how your competitor is using backlinks. SocialMention is another free tool that performs a similar service of monitoring mentions.
This is a competitor analysis tool that focuses on online technologies and how they affect market trends. Using BuiltWith, you can see the technologies used by your competitors, or you can select particular technologies and see the influence they have in the industry.
Follow Your Competitors
To understand your competitors’ marketing strategies, you can follow their behavior on social media platforms to see how they engage with the target audience. Facebook, Twitter, LinkedIn, and Instagram are the biggest players, though you may find your competitors using even more platforms. This is an easy way to assess how your competitors are raising brand awareness and sharing content. You can look at the response from the target audience and the number of links to the website.
You can also monitor competitors by setting up emails from Google Alerts or other services to see when they are mentioned online or on social media platforms. Actually, signing up for their website or newsletter will give an insight into the customer experience and where your competitor is succeeding and failing.
Of course, it is not advisable to be overly preoccupied with your competitors when running a business. But keeping sourcing ideas and a frame of reference can be very useful for putting together a marketing plan. Then you can concentrate on making your website reach its potential.