“Hey, I am Ann. Welcome to site XYZ. How may I help you”? How often do you come across such a message when you visit a Polish online site? It is a common occurrence, and it is nothing other than online chatbots. “Ann,” in this case, is an automated software that seeks to help you have an easy time while interacting with the website.
Online casinos in Poland are utilizing these bots in several ways. We linked up with our expert in this area, Jacek Michałski, who shared some insights on the casino bot topic. The following are some of the major points we deduced from him:
Types of chatbots in online casinos
Command-based chatbots
Such a chatbot relies on a database of questions and answers. Such a bot will select an answer that best matches the context of the query. It thus means that such a tool cannot create a new text. The following are some of the characteristics that define a command-based chatbot:
- It will not perform outside its code.
- Such a tool is limited to a certain number of questions. The chatbot can incorporate manual help in case the question is beyond its scope.
- The chatbot must understand the query first before answering. Such tools use dynamic or template search to understand and answer the queries.
Machine learning/ AI-based chatbots
Such tools do not require specific questions, and you can thus give ambiguous queries and commands. Such a chatbot will use natural language processing to create replies from scratch. The tools will thus become better with time as they learn from past queries and answers.
Which is the best? It is hard to conclude which is the best. Command-based chatbots give reliable and grammatically correct answers. However, they are only limited to their scope. On the other hand, AI-based chatbots learn consumer behaviors and become better with time. However, they may require a lot of data to create comprehensive answers.
Why do online casinos use chatbots?
Customer support
One of the main advantages of gambling in the modern world is that you do not have to leave your home as you can enjoy it online. However, a typical online casino has loads of information and menus that may make it hard for a potential customer to use it. A chatbot comes in handy to ensure that you have an easy time as you use the site. A good site should solve almost all your issues without interacting with human customer support. Polish sites on https://kasynos.online/ are an excellent example of how a chatbot should work in an online casino. However, the level of customer support will depend on how the chatbot is coded.
Present offers and bonuses
The online casino is very competitive, with new sites popping up every day. Thus, most platforms find it hard to keep up with competition and thus entice their users to stick longer. Chatbots have become one of the best approaches to present such offers to users. Most of these chatbots will study consumer behavior and come up with the ideal offers. The offers’ nature will depend on how long the consumer has used the site and the patterns observed. The wager requirements will differ from one site to the next.
Communication tool
Some online casinos use chatbots as communication tools with their consumers. Such platforms can pass information such as change of policy, new products, or even legislation through chatbots. Some of the tools will only pass on the crucial information after you visit the site. However, some can send you a push message on your preferred social tool as long as you have registered with the casino site. The beauty of chatbots is that they can broadcast messages to many registered users at a go. Most online casinos use chatbots as complimentary communication tools (email is the most preferred form of formal communication).
Helps save money
Business owners are supposed to make it easy for consumers to use their sites. Customer support is an essential function in any business environment. Employing someone to answer all the queries from potential clients can be expensive. A chatbot can help reduce the number of workers needed in a business setting (some businesses can reduce the number of employees in customer support by more than half). Such a tool will deal with general issues and only direct the user to human support on issues that require human interaction.
Ensure 24/7 availability
“We are away; please leave a message.”
How likely are you to leave a message when you find such a prompt on a website? Most people will leave the site and look for other online casinos. It even gets worse when operating a site that serves international clients, as you have to consider time zones. A chatbot will ensure that customers are tended to 24 hours a day, seven days a week. It can thus take the users through the basics irrespective of the time of the day.
Increase sales
Imagine a situation where customer support has to welcome every new user who visits a website? It can be draining and unattainable, especially where the traffic is high. The company is also likely to miss out on some potential customers simply because it cannot tend to or engage them on time. A chatbot automates the customer interaction process, making it easy to create a connection. Such users will thus get direction and guidance pretty fast.
Give the company a Face
There are hundreds and thousands of online betting platforms out there. How does one ensure that their sites stand out from the rest? It is only through creating a personal relationship with the users. They can be the first touchpoint between the business and the potential users. The personality of the chatbot will determine the decisions that the user will take.
The use of bots is one of the casino industry trends that we cannot mention in the modern world. You can already see that chatbots have a lot of uses in the casino industry. We will be on the lookout for more trends and be the first ones to let you know.
