Google Analytics is beneficial in evaluating your website’s performance in various aspects. This way, it greatly contributes to making website owners understand where their website is lacking and what more they can do to make it perform better. One of the overlooked aspects of Google Analytics is the Behavior reports. Like any other metric, it plays a crucial role in helping you evaluate your website and making important improvements to it.
To enlighten our readers about the importance of behavior flow reports and how it helps one’s website, the expert SEO team at Edkent Media SEO Agency has curated the following article that discusses Behavior Flow Reports in detail:
What is Behavior Flow in Google Analytics
The Behaviour flow report in Google Analytics allows you to visualize the path opted by the visitor to go from one page to another or from one event to another on a website. With the help of a Behavior flow report, the website owner can interpret which parts of their website are keeping the users engaged and what kind of content interests them the most. The website owner can also identify any issues with their content that may not be as engaging for the readers.
Here is the idea of how the user path will be represented in the Behavior flow report:
Let’s suppose that the user clicked on the “Blog” page of the website after landing on it and then goes to the “Resources” page; then, in the end, he decided to visit the “Contact Us” page. By this data, we can say that the user path is Blog-> Resources -> Contact Us.
Behavior Flow Report Requirements
Your first step should be setting up and tracking Events to make them appear in the Behavior Flow reports. To make the tracking and the Events or Pages and Events view of the Behavior Flow report easier and less complicated, it is highly advised to remain highly organized when setting up the Event Tracking code.
Apart from this, you should also set up Content Groups to make them appear in the report.
How To Access The Behavior Flow Report
Here is how you can access the Behavior Flow Report in Google Analytics:
- Sign in to Google Analytics using the email address you used while setting up the website
- Navigate to your view.
- Select Reports
- Click on Behavior, then go to Behavior Flow
How To Use The Behavior Flow Report
To see user movement between Events, Pages, Content Grouping, or even Pages and Event, you can use the view type selector present at the top of the report.
Let’s take a closer look into what each of the view types tells us:
Content Grouping is one of the characteristics of Google Analytics that helps website owners organize the pages into various groups so that the website owners can compare the metrics aggregated in each group. Whenever you select “content grouping” as your view type in the Behavior Flow reports, it will show you how the website user navigates according to the content group selected by you.
You can also view automatically grouped pages by clicking on “automatically grouped pages.”
On clicking Events, the Behavior Flow report will show you the vets completed by the user when he opened the website. It helps you understand the user’s behavior according to the different events types and how engaging they have been for the user.
Pages and Events
You can see the combination of both Pages and Events in the Behaviour Flow Reports that lets you differentiate between the performance of pages and events.
Structure of Behavior Flow
The structure of behavior flow helps you understand the user flow in a better way. It consists of one of the elements that are necessary to use the Behavior flow report-
- Nodes are certain points in the report that helps us understandeth the flow of traffic, and according to the view chosen by you, each node represents a different dimension.
- A connection shows us the path from one node to another and the volume of the traffic.
- An exit shows us where the user left the website or the flow.