An email drip campaign is the easiest means of driving sales and promoting services to prospects. To not lose clients in the competitive digital world, you need to always be ahead of everyone. The drip emails appeared to bring marketing to the new level, an all-and-sundry-automated one.
So, what is an email drip campaign about? It is a chain of emails sent to individuals depending upon the actions performed by them. It’s helpful and easy-to-use. You just create an email sequence with schedules, triggers, delays, goals. And the further process is automated.
What else you need to know about an email drip campaign?
Own list of subscribers
You can create your own list of prospects or clients to whom the messages will be sent. Make up a new list of customers using special tools or by uploading the already made list in Excel file or Google Sheet. The users who are on the list will be there and receive messages until they unsubscribe or you decide to delete them or close the business.
Personalization
When you create your own list of prospects with custom variables, you can send the emails which are 100% personalized. This way, you are able to mention the customer’s name, the company name, the event name or any other personal info in the email.
Why is it good? Everyone dreams of getting emails written for them personally. And personalized emails is the key to pleasing buyers. You contact every recipient face-to-face. What can be more successful?
Only relevant and appropriate information
So, you have the audience list waiting for new information, not for uninteresting and boring emails. Such emails are on their right way to the Spam folder. People are more welcoming to messages sent as a part of a campaign. They’re clear about to-the-point and needed information they will receive.
In fact, email drip campaigns can be divided into cold and warm tones. Cold campaigns are the ones sent to non-registered users. These customers have no idea of the product and how it can help them in life. Warm drip campaigns are built for clients, buyers, opt-in subscribers. They are sent to nurture them, move to conversions, and driving sales.
Creativity
You own a large company and you have a huge audience of customers. That is the moment when your copywriters can’t cope with writing all the letters. And, what a nightmare, you start writing poor emails!
What to do? There is no need to panic because drip emails are here to help you.
Usually, drip campaign tools have such a feature as pre-written email templates. The great variety of templates, for each business-case and each prospect, you can use.
To get the outcome of the campaign, insert trackable links. To make emails more informative and relevant, attach files.
Campaign builder
On the web, you can find user-friendly visual editors. This is where you create the email sequence. The easiest ones are the drag-n-drop campaign builders. With them, you can visualize the whole sequence and check if all the elements are logically connected.
The usage of these editors makes your life much easier. While building a campaign, you can set up a schedule, pauses between emails, triggers, and define the goals. Then, everything depends on the user’s reaction, if there will be the next email and when or the campaign will just stop for this person.
Statistics
When the campaign is launched, in the stats, you can see the detailed information on how the campaign performs: the number of sent emails, clicks, replies, and many more. This is a cool feature, where you see the results and the mistakes of the campaign.
What do you need this information for? You can:
- Create a new campaign taking into consideration the drawbacks and improving them.
- Pause the campaign (if the platform allows to) and work changes for better.
Time-saving
The tool is completely automated and works independently. Do the basic things on the creation stage and then everything will be done for you. So, while it does a job in this field, you can solve other issues. Quite time-saving, isn’t it? The point is in scheduling.
Scheduling
This feature within the email drip campaign helps you set the campaign on auto mode. In settings adjust the time, day, timezone and spend time on something that is worth your attention. The messages will be sent according to the timezone the recipient in the prospect list lives in.
Final words
All in all, this set of mechanisms was made just for high-quality emails. Make your own prospects list, build a campaign, schedule and personalize it, make the message informative for every subscriber, attach any files and links, and watch the stats. Seems to be difficult, but actually writing and sending emails has never been that easy as now. Automate email marketing and get profit in the pocket.
