Achieving the best productivity possible is the aim of most businesses and organizations; the better the productivity, the better the bottom line. It also usually means reduced overheads into the bargain.
A key advantage of the advances in tech is the way much of it can improve productivity if used to help rather than hinder. Here are seven ways tech can help:
Accounting software has revolutionized what was previously a time consuming (and often tedious) undertaking that had to be spot on accurate to avoid errors. Now automated payroll systems can integrate with other automation, such as time tracking, and enable facilities such as the use of advanced, high security and tamper proof paper checks.
2. Remote Working
Compared to the need to have people physically in the office or workplace, remote working can offer many ways to boost productivity.
The use of tech, including conference platforms such as Zoom and Skype, various project management platforms such as Trello to allow people away from base to access project details enables staff and outside contractors to contribute wherever they are.
Customer service is often very labor intensive and prone to variables in performance, but chatbots are revolutionizing this area of commerce. Whether it’s liaising with existing customers or promoting to potential new ones.
More advanced chatbots can even order products, give tech support and much more – and it’s easy for the end user to access whether on a PC or mobile device.
4. High Speed Internet
The advent of higher speed broadband and faster mobile data, such as 4G and the incoming 5G, enable far more flexibility such as in ‘remote working’ above: fast data transfer means large documents can be sent and received with ease and general communications are strong and reliable.
The cloud puts mass data storage into the hands of even the smaller enterprise so they can make the most of the mountains of data being gathered.
There was a time when large scale data storage was only really available to larger concerns due to hardware storage costs. The cloud has changed this through providing large amounts of storage at costs within reach of smaller businesses and organizations.
The cloud also makes it easy for people to use software platforms even if away from base; it’s now common for teams with people based far and wide to be able to access the same updated documentation and software held in the cloud.
6. Specialist Marketing
Before the internet, marketing was generally unfocused – with disparate methods such as print ads, commercials and mass mailings being the main methods of choice. The costs were considerable and often it was impossible to tell what worked and what didn’t.
Now though, personalized marketing such as that available through highly targeted social media ads and relationship marketing makes for far more efficient and measurable marketing methods – and marketing material can be created and deployed across several platforms too.
Couple this with the way increased levels of data can be analyzed and made use of through knowing the customer, and marketing is now far more productive than it once was. It’s also highly inclusive in that businesses of any size can develop a social media marketing strategy.
7. Easy Collaboration
Trying to collaborate with people used to be highly time consuming. Having to send documents over to someone to take a look before being able to contribute was a time sink, but now it’s very quick and easy to collaborate.
So, if an expert mind is required – even at short notice – it’s fast and easy to make relevant documentation and data available to them thanks to cloud-based software, high speed data transfer and easy communications.
In general, tech allows very powerful productivity and marketing methodology to be used by even the smallest business for relative low cost, so price needn’t be a barrier.