With the bulk SERP tracker, it is increasingly convenient for website owners to keep track of how well the site is performing in search engines in relation to the product sale rates. When correctly done, SEO can significantly improve your SERP results and drive more traffic to your website.
There are so many SEO techniques that put emphasis on the amount of audience reach your content attracts, and many business owners and digital marketers alike, make sure that they use certain keywords in the articles, blog posts or copy on their site. As well-crafted a technique this is, there is an underlying chief principle to be followed by every site owner, which is optimizing the user experience of your site.
There are a couple of ways to achieve this, but this article will focus on overall web design, highlighting 5 ways you can make your web design SEO friendly:
Integrate Social Media into your Website’s Design
When determining the website design of your choice, remember to integrate social media, because, with the increasing prominence of social media platforms, customers and prospect clients place a huge value of social media, and so should you. Social media has become very powerful by going as far as becoming search engines with which users search for all their needs.
Be keen to include the different social media icons for all of your social media accounts in your website, which will also show your potential customers that your company is personable.
Optimize your images
Images can tend to be heavy on your site, slowing down the rate at which your pages’ load, thus decreasing user experience and negatively affecting your search engine ranking.
When selecting an image for your website, make sure that it is not too large, typically within the 30 to the 100kb range.
Focus on using keywords on your images in the alt text descriptions as well as captions. Remember to place images on your site carefully since, the more relevant they are to that page and content in question, the more it will improve your website’s ranking.
Wisely use your keywords in your website
Many people who understand the value of targeted relevant keywords generously use them on their copy, often neglecting other parts of the site.
Once you determine the keywords most relevant to your site in regard to the industry you are in, consider placing your keywords in many different places on the website, incorporated into the design of your website.
Capitalize on quality more than quantity
While it is significant that your site is loaded with a lot of content that your audience ought to benefit from, too much information can clutter your site and be distasteful to users and search engines altogether.
Using too much flash on your website, for example, can be very distracting for your audience and devalue your site in the eyes of search engines. Be keen on keeping the number of ads on your site on the low as well, because these too can spam your site and negatively impact the user experience.
Analyze the pages of your site to ascertain that they have just the right amount of information so that they are not too crowded which is obstructive.
Use JavaScript sparingly
It would be a miscalculated move to use JavaScript for your whole site design. If your site features a great deal of JavaScript, search engines will struggle to read your site consequently resulting in crawling issues that will affect how your pages are indexed on search engines.
More so, JavaScript doesn’t work particularly well on mobile devices, which means that using a lot of JavaScript will position your site as mobile unfriendly, which is a havoc for SEO today.
Easy, right? Try any of these tips and skyrocket your SERP results!
