Are you facing a drop in your sales? If you are wondering why this is happening, we might have some answers (and, of course, possible solutions). Selling online can be frustrating sometimes. Especially when you notice that the number of visitors seems to decrease for no obvious cause and sales drop accordingly.
Here are five reasons and solutions that will help to get your customers back.
Reason 1: People Are on Holiday
It is summer and people are enjoying their days out in the sun instead of buying your products on the internet. This is frustrating and not even the good weather can make up for it if you are a small maker, facing a revenue loss.
The solution: Instead of browsing through your online store, people are spending their time on social media sharing holiday memories. That means, it is time to launch some summer-themed social media content that drives your customers back to your website.
Reason 2: Your Website is Not Optimized for Mobile Devices
People might not be on their computer when they are on vacation but accessing the internet using their mobile devices. And as more people are also purchasing goods with their smartphone, they might get frustrated with the usability of your online shop.
The solution: Let your friends and family use your webshop with their smartphones and ask them for their honest feedback. You can then adjust the eCommerce accordingly and make it more user-friendly.
Reason 3: Products Are Out of Stock
A potential customer reads a good review of a product and decides to have a look in your store to buy it. But as the user looks for it in your store, it is not available. You can almost be sure that this customer will not come back later to buy this product but he will remember that it was impossible to buy it on your page.
The solution: Whatever your reasons are that a product is not available, you should never run out of stock. As a manufacturer, it is easy to lose track of inventory, so you should consider implementing software for your eCommerce that takes care of both finished goods and material inventory.
Reason 4: Your Website Does Not Look Appealing
Too many colors, not enough pictures or a weird fond: If your website does not look appealing to your visitors, they will not buy anything in your shop, nor will they return. Studies have shown that the visuals matter a lot to the customer and influence their buying behavior.
The solution: If you think that this is your problem, you might want to consult a marketing expert on this matter. Strategic visual merchandising practices can improve the shopping experience and drive higher sales.
Reason 5: Customers don’t Get Replies to Their Questions
Has it ever happened to you that you don’t find time to answer a request from a potential buyer? That client might be disappointed in your customer service and buy the product somewhere else.
The solution: Think about implementing a bot to your web store that is available 24/7 and replies to customers immediately. And did you know that by adding a bot you can also reduce shopping cart abandonment?!