N/APosted on - 04/06/2012
Explain why some software companies allow you to download their software from the internet, install it to your computer and run it for an initial trial period without having to pay for it. As a consumer, what do you think about this methodof distributing and selling software?
Why there are free trial version of software?
Free trial versions is a marketing strategy of a software company. This is a way for the company to reach out prospect customers. Since, software is intangible, offering free trials would enable users to try and feel the use of the product.
In the company's perspective, they would no longer be needing salesmen to promote their product, hence they can save on manpower expense. On the part of the prospect customer, they can have the idea of what they are going to buy without the hassle of going out and have the salesman explain the further details of the product.
However, trial periods are set for the prospect customer to decide to purchase or not.