What is Google Universal Analytics?
Have been hearing about this lately and wanted to know if this is free?
How can this be useful for small websites?
Would the old Analytics be removed?
Google Universal Analytics is in beta stage at present and free of charge. Only Universal Analytics Premium is charged on a yearly basis with added features.
Google Universal Analytics provides various analytical tools and features which could help in improving website market. It collects and organizes the data in your Google analytics account providing a better insight of how visitors interact with your online content. The tools could be used to capture an audience class through the website. It provides various tools to manage website activities such as Advertising and Campaign Performance, Analysis and Testing, Audience Characteristics and Behavior, Data Collection and Management and Cross device and Cross platform measurement.
The Google Universal Analytics utilizes the analytics is a JavaScript library for websites, the Google Analytics SDKs (v2.x or higher) for mobile app tracking and the Measurement Protocol for other digital devices, like game consoles and information kiosks.
