N/APosted on - 12/24/2014
What is Search Engine marketing (SEM)? What areas does it cover? Is it same as Internet marketing? How are they different? I would like to apply for a course to know these topics? Which one do you think is more lucrative career wise? Where should I spend my time and efforts for better prospects?
SEM and Internet Marketing:Are they the same?
Search Engine marketing (SEM) is the broad term given to various techniques used to advertise and promote and market the content of a website across various search engines (Google.com, Yahoo.com, Bing.com, etc.). It involves several marketing strategies such as pay-per-click advertising, search engine optimization (SEO), and other forms of Internet advertising. Hence, SEM and Internet marketing are one in the same as they involve delivering content to potential customers.
A career field in SEM shows over 4000 jobs available at Indeed.com with the starting pay of USD50, 000. Some of the job titles in this field include Digital Marketing Specialist, SEO Analyst, SEO Manager, Web Developer, etc. In order to get prepared for this field, the following five steps are recommended:
Read – You must be willing to teach yourself through the wealth of information online.
Watch and Listen – Expand on your learning by watching and listening to SEO tutorials, podcasts, etc.
Get Credentialed – In this Internet age, studying online is the most beneficial. Check out online institutions such as DMA, Bruce Clay, SEO College and SEMPO Institute.
Network – Making solid connections via live or virtual events will help to spread the word about your talent and skills. Thus bringing you increased visibility and opportunity as a prospective client
Application – You truly will not know the strength of your knowledge and skill as an SEM specialist, and so you must apply it in the real world. Therefore, start a blog, create a profile, anything that utilize your skill, then publish it and build your credibility.