News have spread that Amazon is planning to venture in to the line of smartphones and they see Android as baseline. Would Amazon offer "something new" that other smartphone brands has not yet offered?
Yes, they are testing to make a Smartphone and mass production of the new device may start late this year or early next year. One person said that the screen of Amazon's smartphone currently being tested measures between four and five inches. In addition, an Amazon smartphone will also likely place the site's unparalleled shopping experience right into the palms of smartphone owners. Odds are good the Android operating system will be on board, and it's likely Amazon will modify that open source operating system–as it did with the Kindle Fire–to meet its own strategic goals.
