Alternate option to Google analytics alternative for custom reports

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I am trying to develop alternative to collect the analytics of the shopping website. I would like to customize the details presented in Google analytics and give much more rich information to the vendor. Can I use Hadoop to retrieve and customize the data? How well is Hadoop in gathering required information? What are the abilities that the programmers of the Hadoop posess to get the customized data? The data can be browser experience of the customer. Thank you for your help.


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