The mobile market is in many way give unfortunate position for mobile operators that provide data connectivity over which customers can do pretty much whatever they wish to do. This is particularly true for a communication-centric OTT service such as voice and messaging, but also for content delivery such as video.
Over the top player define as the player who provide the service and gain revenue by using network operator infrastructure. Meanwhile OTT players gain very high revenue from their service without any fee commitment with the provider, operator having hard time in provide the broadband infrastructure from abusive way of data consumption.
Android is becoming increasingly popular among the operator community – some 55+ operators worldwide have already launched devices over their networks. More than 70,000 applications were flowing over Android’s Marketplace store by 1H10, up from just 5,000 at the same time last year, and have generated over 1 billion downloads worldwide since Marketplace’s launch. What the factor that resulted in increasing of Android OS was discussed as below
Recently Operator feels discomfort and threaten by VoIP & IP Messaging service from OTT players movement in the market. Over the top player define as the player who provide the service and gain revenue by using network operator infrastructure. Meanwhile OTT players gain very high revenue from their service without any fee commitment with the provider, operator having hard time in providing the broadband infrastructure from abusive way of data consumption.
Currently competition among the LAN and Wireless LAN infrastructure getting more tight. Although the incumbent as we know Cisco still leading the market. But with other vendor has improve their feature, more competitive in price and make cooperation with many partner to distribute make the competitive landscape has changed and push the incumbent to keep watch about the progress of this challenger. Vendor that are recognize that is challenger for incumbent are Juniper, HP Network,Aruba, Huawei Extreme network, Tellabs.
Recently mobile provider has been flooded by high demand of mobile broadband whether its from Smartphone traffic of USB dongle subscription and other “hungry” bandwidth application . On the other hand competition landscape are showing shifting trend from voice service into data service. Many people get addicted by broadband service, we are generation that must be connected in 24 hour!. And with the aggressive campaign to promote 3G, LTE, 4G they can get back fire if their network capacity not big enough to accommodate the demand. For that they looking for some option in reducing the load of the traffic,One of the option is through WiFi to enable 3G offload that user can connect to their broadband service through hotspot area.